Collections
& Honey
We're here to empower you through your pregnancy, birth, and parenting journey, with a whole lot of heart and maybe a little magic.
Through a shared love of all things birth and an ambitious desire to make postive ripples in this space - Jess & Mikaelah bring you our triple threat brand- Authored, &Honey and The Birth Chapter.
1st Trimester
View collection
2nd Trimester
View collection3rd Trimester
View collection4th Trimester
View collectionAelia
View collectionALAKAI
View collectionAmilita the label
View collectionAmy Gibbs
Amy Gibbs is an Artist, Graphics & Textile Designer and Content Creator residing in the picturesque seaside town of Point Lonsdale, Victoria.
Amy graduated with a Bachelor of Creative Arts majoring in Visual Communication Design at Deakin University in 2017. In early 2022, Amy took the plunge to resign from her office role and work for herself full-time as an Artist and Freelance Designer. Since then, she has been lucky enough to engage in freelance work with a number of different small and large-scale businesses.
Her previous workplaces include global retailers Cotton On Body and Rubi, where she worked as a Textile and Graphics Designer for almost 5 years. She has also previously worked within the branding/marketing sector for leading Geelong design company Paul Kelly Creative.
In May 2020, Amy's artwork "Native Rainbow" was selected from over 1000 entries to be a winner of the Kip&Co Art Series 2020. This piece was produced into a tea towel and sold through Kip&Co in May 2021. She was also featured on the cover of Geelong Advertiser's GT Magazine in September 2020, accompanied by a double page spread showcasing her artist story and the message behind her inspiration.
Amy's first solo exhibition "It’s A Colour-Full Life" launched in March 2022 through online powerhouse Jumbled and was a complete sell out! You can also find her work (on occasion, when it's in stock) at various small retailers all over Australia. If you are interested in stocking Amy's original art, prints and/or greeting cards, product collaborations or content creation, please reach out via her contact page.
On weekends and in her spare time, Amy enjoys; long walks on the beach with her husband Jake, daughter Tallulah and their two dogs Alfie (Jack Russell) and Bowie (Golden Retriever), playing netball, socialising with her friends over cheese platters and G&T's, online shopping, mothering her 26 indoor house plants, painting and listening to true crime or celebrity and pop culture podcasts.
Avocado Zinc
View collectionBack to School
View collectionBirth Tools
View collectionBlankets & Swaddles
View collectionBoba
When your family of four is living out of two backpacks, there’s no room for anything “extra”. That’s how the Antunovics knew they had a great idea for a new baby wrap. Boba was born in 2007, originally called the Sleepy Wrap, from the inspiration of Elizabeth Antunovic and the entrepreneurial spirit of her husband, Robert. The Antunovics were looking for a better way to live a full, magical life, combining work and pleasure, all while travelling the world with their young family. They needed a way to keep their babies close while navigating their way through Asia, Africa and Europe. With only a few thousand dollars and not much more than the idea and the will to make it work, Robert and Elizabeth built Boba together into one of the leading babywearing brands in the world.
View collectionBooks
View collectionBooks - Postpartum
View collectionBreast Pumps/Breast Pump Accessories
View collectionBreastfeeding
View collection
Bubba Bump
A brand with the sole purpose to nurture mothers, created by a mother - for mothers.
View collectionBumpies
View collectionCaesarean Section Recovery
View collection
Children’s Books
View collectionChristy Murray
Christie is a Mother, Milliner, Artist, Writer and Educator. She also practiced as a Physiotherapist in Australia and Canada for 16 years. Christie was shocked to experience the lack of evidence based care and informed consent in her first birthing experience in hospital. She was left broken and traumatised, questioning everything that she knew.
Christie spent the next 4 years learning all about physiological birth and the industrial obstetric complex. As she unpacked her own trauma, Christie realised that it was the system, not her body, that had failed her. She listened to hundreds of women’s powerful home and freebirth stories. She learnt from the teachings and research of wise women such as Sarah Buckley, Rachel Reed, Jane Hardwicke-Collins, Debby Gould, Sara Wickham and Milli Hill.
On a deeper level, Christie understood that she had called in her first birthing experience. And that her incredible first born had chosen to enter the world that way to change Christie’s life, and her red thread, forever.
Birth Is Magic is Christie’s beautiful version of birth activism. She has experienced, first hand, the power of story medicine in her own journey. She understands how women are culturally groomed, from a young age, to fear birth and the power of their own bodies.
Birth Is Magic is the children’s book that Christie wishes that she had for her daughters. It is written through the eyes of her 4 year old daughter Chloe and captures her childlike curiosity and wonder leading up to her sister being born at home.
It discusses the realities of birthing at home such as blood and poo, and uses anatomically correct language. The story centres the birthing woman and does not discriminate between home and freebirth. By providing a positive narrative about birth, it challenges many of the stereotypes young children are presented with in our current culture.
Christie has partnered with the incredible illustrator Matea Lehpamer to bring her story to life.
Our bodies and babies are magic. There is an inherent wisdom in how birth unfolds. Let’s change the birth narrative for generations to come, one story at a time.
View collectionCle Naturals
Cle Naturals Essential Oil blends provide you with natural care and support for your emotional and physical wellbeing.
View collectionConception
View collectionCool Medjool
Combining the wholesome goodness of nature with the spirit of magic and adventure - welcome to the world of Cool Medjool, where healthy is normal and nutritious is delicious.
Founded in Australia by Annabelle Miller & Matt Durrant, the friends met whilst working at Berkelo, an artisan sourdough bakery. Driven by the collective belief that healthier snacking needn't compromise on flavour or ethics, Cool Medjool brings together rich medjool dates, premium dark chocolate, and wholesome fillings, all crafted with care for people and planet.
View collectionEco Modern Essentials
100% Pure Essential Oils & Blends Support Your Health & Wellbeing, Naturally. 100% Recyclable & Plastic Free Packaging. Ethical, Transparent Sourcing.
View collectionEvents & Consults
View collection
Foraged For You
As a qualified Nutritionist and Gut and Psychology Syndrome Practitioner, Sheridan spent many years consulting, developing recipes, delivering seminars, workshops and many other services in the nutrition and health space. During this time Sheridan became particularly passionate about nourishment for herself and her family.
View collectionFrancis & Henry
Launched in 2016, Francis & Henry is a European clothing label focusing on essentials for Maternity, Nursing and the Hospital Bag. Created by Aleksandra Żebrowska, a determined mama of four, Francis & Henry is a brand that aims to support women at the start of their journey through motherhood. We’re putting you all front and center!
While babies are at the heart of motherhood, it is our belief that women who are going through pregnancy, labor and post-partum are far too often overlooked. Being a mama is an incredible experience and a unique adventure, but the transition from woman to mother has an enormous effect on the human body and mind. This means we require as much love and care as our beautiful newborns!
Franjo's Kitchen
Franjo’s Kitchen exists to support and nourish mothers and their families. They strive to do this by providing them with functional and nutritious food and beverages. Franjo’s Kitchen is a brand that is trusted to support women through one of the most challenging, rewarding and fulfilling of all journeys - motherhood.
View collectionGifts
View collection
Good Riddance
Why our 100% natural repellents actually work

You don't need harsh chemicals to repel mozzies & midges
Our mosquito and midge repelling action is all thanks to our beautiful essential oil blends, which are our active ingredients.
We have combined aromatherapy techniques with the latest research in cosmetic chemistry to create beautiful, lingering scents that offer strong, clinically proven insect repelling action.
Cream Repellent That Actually Works
Our cream-based repellents are rich in shea butter and beeswax which provide more than just a luxurious, nourishing experience. These allow the cream to encapsulate the essential oils for slow release over a number of hours.
This is why ours are effective for much longer than other natural repellents. Good Riddance’s natural mozzie repellents protect forup to 4 hours without DEET, Picaridin or OLE.
Greeting Cards
View collectionHaakaa
Making motherhood simpler, easier and greener. Haakaa is a New Zealand family owned baby brand that provides parents with safe, natural, non-toxic and eco-friendly baby products online. We are 100% committed to creating stylish, practical and sustainable products that are safe for both our kids and our planet.
View collectionHello Period
View collectionHome Birth
View collectionHydrobump
We are Hydrobump!
Mother daughter, Doctor and Pharmacist duo, who understand the physical challenges of pregnancy and the postpartum period.
After a personal struggle of maintaining hydration during pregnancy and breastfeeding, we decided to create an evidence based hydration powder for pregnant and postpartum women backed by science.
View collectionIntroducing Solids
View collection
Introducing Solids
View collectionIt's Milk The Label
View collectionI’m Nutrients
View collectionJune Beginnings
Hand crafted sculptural candles, amber jar candles, pearl wax melts and diffusers. Individually hand made for you. 🤍 using only the finest vegan, cruelty free and sustainable soy wax. Enjoy a clean burn while helping to reduce our carbon footprint.
View collectionKiddiKutter
View collectionKoala Eco
As a purpose-led brand inspired by and centered around the natural world, a core part of our mission is to aid our community in connecting with and experiencing nature. A connection with nature enhances mental, physical, and emotional wellbeing.
Our mission is to create safe, powerful products using natural ingredients, while aiding people's wellbeing by connecting them to nature.
At Koala Eco, we take a sustainable approach to everything we do, including using recycled, recyclable and refillable bottles so that no new plastic bottles are created. Koala Eco aims to bring more nature into people’s daily lives, both through our natural and sustainable product range and by our support of community-based initiatives such as 1% for the Planet and the Critters Program.
View collectionKoala Eco
View collectionKrumbled
Beauty Bites® are Australia’s first and fully functional beauty and gut health snack.
View collectionLabour & Birth
View collection
Labour & Birth
View collectionLauren Sissons Studio
View collectionLe Lolo
View collectionLe Puree
Quality baby food that gives you back quality time.
We cook so you don’t have to
Spend time where it matters. We deliver brain-boosting, growth-fueling, strength-building, vision-sharpening, healthy-habit building meals for your little one. ]
Let's Talk Birth X Mumma G Midwifery
View collectionLingo the Flamingo
My name is Deanna; I am the Founder and Creative Director of “Lingo the Flamingo”.
Lingo was created after confronting two of the most significant losses I've experienced. Losing my darling daughter, Harper, while five and a half months pregnant in devastating succession with the sudden loss of my beautiful mother, Christina; I felt lost in all aspects of my life.
Trying to rationalise the grief and trauma, I dedicated my energy on raising my son, Phoenix. Immersing myself in every intimate detail of his developmental journey, inclusive of teething. While observing his struggles existing remedies and teething toy designs, I decided to create something unique to ease his discomfort.
I could sense his frustration using the available teethers, finding them too soft or flimsy. This allowed me to channel my grief into something creative and positive - providing me once again with a passion, a means forward.
I created a teether that had firmer areas, to help apply pressure to gums affectively when babies needed relief. Ensuring it was petite enough for little hands to grab and hold on to, while they maneuverer it around their mouth. Keeping in mind our beautiful planet, Lingo is a plant-based product.
The story behind Lingo the Flamingo has been close to my heart for many years. What a flamingo spiritually symbolises is something wonderful.
Flaminglets are traditionally born white, developing their bright peach pink colours when they mature. Like all birds, flaminglets teach themselves how to fly, however this takes a lot of time, practice and slowly happens are they develop their adult feathers.
I resemble their development to how little humans develop. Our little darlings start off in the world unaware of their potential, but once they have the confidence and inner strength they begin to roll, crawl, stand, walk and talk.
A flamingo symbolises strength, courage and determination. All qualities your little darling needs to tackle all of life's early developmental stages. Flamingos are social birds that never stand or travel alone, making Lingo the perfect companion to accompany your loved one throughout their journey.
With love,
Deanna. x
View collectionLouve Collection
LOUVE Collection is an Australian Tech Accessory brand owned, run and led by women.
We create purposeful pieces for our everyday wardrobe. A collection of fashion and tech accessories helping you to always stay connected.
View collectionMaternally Happy
View collectionMaternity Wear/ Nursing Bras
View collectionMere
Mére launched in 2021 and is a range of natural products designed to support new mothers to prepare for labour, reduced some discomforts present in labour and birth and most of all empower mothers with tools to birth their babies, confidently.
View collectionMeri the Label
As a mother to 3 young children myself, I know the challenge of keeping little ones protected under the harsh Australian sun. As a North Queenslander, I know that sun safety is not just important, it’s essential. For years, I struggled to find sun-safe children's clothing that was more than just the traditional fishing shirt. I wanted something different — shirts that were stylish, versatile, and so comfortable that children actually wanted to wear them.
That’s why I created Meri the Label. Our UPF 50+ rated long-sleeve rompers and shirts are designed for children aged 3 months to 8 years, offering maximum sun protection without compromising on style or comfort.
Thank you for joining us on this journey to keep kids protected, stylish, and ready for adventure. I look forward to watching you keep your little ones sun safe in style!
With love,
Rach x
View collection
Milkco
Milkco was founded in 2020 by two mums, Ange and Steph, driven by a shared passion to support women through their motherhood journeys.
Recognising the powerful benefits of collecting colostrum—and noticing there wasn’t a single product that could collect, store, transport, and warm it all in one—we set out to create a solution that makes this important process simple and stress-free.
Since then, we continue to redefine and innovate breastfeeding and feeding products, always focused on making motherhood easier, more comfortable, and empowering for women everywhere.
View collectionMilky Goodness
View collectionMini + Me
Say Hello to your Hydration Hero! Designed by parents and backed by science, this hydration support keeps you hydrated through conception, pregnancy, breastfeeding and beyond.
View collectionMoode Prenatal
Women’s health has taken a backseat for too long, and we’re ready for the change. Moode’s an unapologetic new voice in fertility health, inspired by our moody moments. So if you’re planning, pregnant or straight-up struggling to conceive, you’ve landed in the right place.
View collectionMr Boaz
View collectionMumilk
View collectionNaked Tallow
View collectionNaturobest
View collectionNeko Slings
Neko Slings was established by Hulya Cinscicekci in 2012 when she was a first time mother and was struggling to find an affordable, good quality wrap locally that she could use for herself.
All Neko Slings products are created with love using finest, locally sourced materials such as organic Aegean cotton. Every aspect of production goes under close inspection in the workshop. Turkish textile industry is worldwide known for its quality and we are proud to demonstrate the best examples to our babywearing community.
Our carriers have been acknowledged as “Hip Healthy” by the International Hip Dysplasia Institute. Our all carriers ensure healthy hip development by providing the “M shape” and also helps with natural C curve which is a newborn’s natural spine shape.
Our products are safety tested to ensure your peace of mind and to allow you wear our carriers with confidence.
We keep working to meet parents worldwide with Neko quality.
View collectionNew Arrivals
View collectionNurtur Tea
At Nurtur Tea, we believe in a simple yet transformative truth: with the power of herbs, you can. Our purpose is to provide women with natural support to live lives full of vitality, confidence, and resilience, no matter where they are on their journey.
OUR FOUNDER
MEET NINA
Founder, mother, and pilates & yoga specialist, Nina Morgan has built Nurtur Tea on the foundation of her own journey into motherhood and womanhood. Her personal experiences inspired a deep commitment to empowering women with natural, holistic health choices for every stage of life.
Nina’s path to founding Nurtur Tea began with her struggles during breastfeeding, which sparked her commitment to creating a nurturing community through herbal teas. Experiencing an empowering birth, she then faced the heartbreak of low milk supply while breastfeeding her first child. This challenge led her to work tirelessly with a naturopath and herbalist for two years to develop a breastfeeding tea that could naturally boost milk supply and offer support to mothers facing similar struggles.
However, Nina’s journey didn’t stop there. Following the birth of her first child, she also found herself grappling with severe anxiety and panic attacks that often made it difficult to even leave the house. This experience further fueled her mission to create Nurtur Tea—a brand that would offer women the support and empowerment they need to feel grounded, resilient, and loved at every step.
"Every journey in womanhood is filled with layers – some beautiful, some challenging. I want women to feel empowered to choose holistic health solutions, whether they’re dealing with pregnancy, breastfeeding, PMS, anxiety, sleep issues, or navigating menopause. I’ve been there, and I want you to know – I’m here for you."
Oils & Creams
View collection
Perineal Care
View collectionPostpartum Recovery
View collectionPostpartum Supplements
View collectionPregnancy
View collectionPregnancy Loss
View collectionQiara Probiotic
Qiara Pregnancy & Breastfeeding Helps relieve breast pain and discomfort associated with mastitis May reduce the recurrence of mastitis. Supports gastrointestinal health during pregnancy and breastfeeding.
View collectionRue Kids
Rue is movement. Rue is change. Rue is that fearless spark kids are born with.
Inspired by the wild energy of childhood, Rue is made for the kids who evolve, experiment, and own their style every single day.
Named after my grandmother Ruth, effortlessly stylish and always layered in pieces that meant something, Rue carries that legacy forward. A reminder that confidence starts young, and real style is about claiming who you are, not blending in.
This isn’t your standard amber necklace. Every piece is crafted from 100% genuine Baltic amber, reimagined into a modern statement. Kids have edge. Kids have attitude. Rue matches that energy, always shifting, always bold, always making noise.
Bigger. Bolder. Built for the ones who never stand still.
This is Rue.
Our amber necklaces are handcrafted in Lithuania, the birthplace of true Baltic amber and home to the Baltic Sea. Each piece is made with care, made to look good, and made to last.
Many parents choose Baltic amber for its traditional use during teething, but these necklaces are not designed to be chewed or mouthed. When worn against the skin, it’s believed the warmth of the body may help release the amber’s natural oils (succinic acid), which some say can help soothe general discomfort. Amber has been used for centuries for calming and wellness purposes.
Rue necklaces are lightweight, comfortable, and built for kids with style. Cool, simple, effortless.
View collectionSeasons of Mama
Seasons of Mama aims to support Mama’s during all of their Mama seasons from pregnancy through to postpartum.
View collectionSilverettes
Silverette® is designed to create an environment to promote soothing and healing of nursing nipples. It is the silver ions that naturally occur in 925 silver which provides mothers the antimicrobial, anti-bacterial, anti-inflammatory and anti-fungal benefits.
View collectionSPF & Mosquito Repellent
View collectionSpicy Dugong
Welcome to Spicy Dugong! We’re not just a clothing brand, we’re a celebration of childhood memories, vibrant colours and the joy of being a carefree kid.
At Spicy Dugong, we believe that childhood is a precious time filled with laughter, playfulness and boundless imagination. Our clothing collections are designed to capture these moments, creating pieces that let kids be kids and parents relieve the magic of their own childhoods.
With a focus on quality, comfort and creativity, we infuse every stitch with the essence of carefree fun, making sure that each outfit is not just clothing but a cherished memory waiting to be made. Join us in embracing the spirit of endless adventure, laughter and colourful wonder at Spicy Dugong.
View collectionStudio Y Creative
Studio Y Creative believes in conscious gifting. We want to create beautiful, innovative and ethical products that lessen the impact on our beautiful world.
To achieve this, we:
- Are 100% Australian owned and made
- Are female-led
- Use plastic-free packaging
- Source all products ethically
Our Seeded Products
Our seeded paper is a labour of love. Each piece is hand-crafted and made using only recycled paper. Recycled paper is collected from local organisations, businesses and schools. It is then shredded and mixed into a pulp, where seeds are added. To create sheets, paper making frames are dipped into the pulp mixture, where they are then dried and flattened.
Alongside mindful production, we want to promote mindful consumption. This means we only produce what we sell (i.e. we only make on demand). We feel this is incredibly important to the environment as it reduces unnecessary commercial wastage.
View collectionSun & Daughter
View collectionSupplements/Nutrition
View collectionThe Birth Sling
The Birth Sling was lovingly created for Birthing Mamas and Birth Workers as a way to encourage upright and active birth no matter where you chose to birth.
Upright labour positioning is associated with quicker labour times, a decrease in the rate of intervention and a 25% decrease in primary caesarean rate (Gams, et al 2019)
The Birth Sling, which has been coined “a game changer for active birth positioning” is a birthing tool created by Osteopath, birth worker and new mum Jess Michaels.
“It was something I initially created to use for our own birth in May 2021. I then realised the huge potential and benefit of having a product like this available to labouring women and decided to go for it and get the product manufactured!! In just a few months since The Birth Sling’s first official launch in February 2022 it has been purchased by pregnant mothers and birth workers in more than 12 different countries around the world. It amazes me to think that The Birth Sling has reached and impacted women and families across the globe and that it has helped those pursuing active and natural birth options. Women have used tools such as ropes, hammocks, and slings to assist them in labour for centuries, this really is just a new and convenient take on these ancient and intuitive methods used by our ancestors. Upright and active labour can have massive benefits for Mother and baby. Emerging research is showing that it is associated with reduced rate of intervention such as C-section”.
The Tenth
We set to create uncompromised vitamin supplements, that actually make a difference.
We care so much about what we put in our bodies, but when it comes to vitamins, many of us still rely on purely faith. This is why we have a bone to pick with the wellness industry. There are good people, doing good things, but not nearly enough of them.
This is why some people think vitamins don't work - because some don't, they are done with ingredients that your body can't absorb; in other cases the ingredient is of good quality, but to cut cost there isn't enough of it - so it won't make a difference. We are here to change that. We knew supplements could do more. So we did.
Our scientifically-formulated daily remedies are created with natural & evidence-based ingredients that support your body & mind, so they can manage modern stressors. Like endless to-do lists. Spreadsheets. The demands of modern parenting.
We like to think them as a "health retreat in a capsule" and a refresher from daily pressure — so you can feel your best self, not your stressed self.
With a focus on high-quality ingredients and evidence-based doses, our vitamins are designed to make a difference in your day. Unlike many other supplements on the market, our formulas are crafted with love and care to provide your body with the support it needs.
Our team of experts spent 18 months developing our vitamins, incorporating the latest scientific research and peer-reviewed studies. We believe that by using only high quality, bio-available ingredients at evidence-based doses, we can provide you with a supplement that you will enjoy and tell your friends about.
Our vitamins are designed to support your body's natural ability to manage modern stressors, such as endless to-do lists, demanding workloads, and lack of sleep. With a daily dose of our carefully formulated supplement, you can give your mind and body the support it needs to function at its best and help you cope with the pressures of daily life.
We believe that everyone deserves access to high-quality, effective supplements that can support their health and wellbeing. That's why we are committed to providing you with the high quality products, backed by science.
Village for Mama
SUPPORTING AND NOURISHING NEW MOTHERS
Helping new mothers gather their village for a supported and nourished post birth journey.
Because the journey into motherhood was never meant to be made alone.
View collectionWater Bottle
View collectionWillow by the Sea
We don’t just make skincare. We make peace of mind — one jar at a time.
IT ALL BEGAN WITH A FEELING
THAT MOTHERS DESERVED BETTER.
When I became a mum for the first time, I did what so many others do: I turned every bottle over. I searched for answers. I looked for honesty. But time and time again, I found “natural” products filled with ingredients I couldn’t pronounce, brands with no transparency, and skincare that felt more like marketing than care.
So we started Willow by the Sea with a simple, but powerful idea: to create something we could trust.
Winnie Parkes
View collectionWomens Clothes
View collectionWomens Jewellery
View collectionWomens Wear
View collectionWomens Wellness Boutique
This is WWB
Every day, we strive to simplify, ease, and make postpartum care as effective and reliable as possible for as many mothers as we can. It's our mission, our passion, and why we do what we do. So, as you're here reading this, know that it's all about ensuring postpartum and the products designed for mums during this time are genuinely supportive, accessible, and trustworthy.
Worn Curations
OUR STORY
Worn Curations began with a simple idea: to create pieces that tell a story through wear — pieces worn often, loved deeply, and curated with intention. Our name reflects this philosophy: a collection of thoughtfully designed goods made to hold up to life’s everyday moments and memories.
The brand was founded in 2024 by Tori, a mother and fashion creative living in the coastal Northern Rivers of NSW, Australia. After the birth of her daughter, Tori felt a strong pull to stay present at home while also carving space for a creative outlet — something she could pour love and intention into while embracing the everyday rhythm of motherhood. Worn Curations was born from this desire: a slow, purpose-driven brand rooted in both family life and thoughtful design.
Originally launched with a focus on children's sleepwear, the brand has since grown to include timeless everyday wear — all made from natural cotton fibres, produced in small batches, and designed to simplify dressing and stand the test of time. We believe in a slower, more intentional approach to fashion: one that values quality over quantity and favours comfort, durability, and timeless style over fleeting trends.
View collection
