Meri the Label

As a mother to 3 young children myself, I know the challenge of keeping little ones protected under the harsh Australian sun.  As a North Queenslander, I know that sun safety is not just important, it’s essential. For years, I struggled to find sun-safe children's clothing that was more than just the traditional fishing shirt. I wanted something different — shirts that were stylish, versatile, and so comfortable that children actually wanted to wear them.

That’s why I created Meri the Label. Our UPF 50+ rated long-sleeve rompers and shirts are designed for children aged 3 months to 8 years, offering maximum sun protection without compromising on style or comfort.

Thank you for joining us on this journey to keep kids protected, stylish, and ready for adventure. I look forward to watching you keep your little ones sun safe in style!

With love,

Rach x