{"title":"Maternity Bras \u0026 Briefs","description":null,"products":[{"product_id":"bare-mum-postpartum-briefs","title":"Bare Mum - Postpartum Briefs","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSoft, stretchy and supportive, our patented Postpartum Brief is uniquely designed to comfortably hold a hot \u0026amp; cold pack and bring soothing relief where needed. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSlide the Warm \u0026amp; Cool Insert into the brief's front opening and place it over the site of a c-section, or slide it down the widened gusset, over the perineal area. \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c!-- --\u003e","brand":"Bare Mum","offers":[{"title":"XS","offer_id":46246011273509,"sku":"","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46246013272357,"sku":"","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46246013305125,"sku":"","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46246013337893,"sku":"","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46246013370661,"sku":"","price":39.0,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":46246013403429,"sku":"","price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2603\/6261\/files\/BAREMUM_BRIEFS5_1296x_1.webp?v=1692059483"},{"product_id":"bare-mum-postpartum-bralette","title":"Bare Mum - Postpartum Bralette","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSoft, stretchy, and supportive our patented Postpartum Bralette is uniquely designed to comfortably hold a hot \u0026amp; cold pack and bring soothing relief to sore breasts. Designed to be worn with the Bare Mum Warm \u0026amp; Cool Inserts. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSlide the inserts into the bra’s inner openings and place them securely over the affected area. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!-- --\u003e","brand":"Bare Mum","offers":[{"title":"XS","offer_id":48845078921509,"sku":"","price":43.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":48845078954277,"sku":null,"price":43.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":48845078987045,"sku":"","price":43.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":48845079019813,"sku":"","price":43.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":48845079052581,"sku":"","price":43.0,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":48845079085349,"sku":null,"price":43.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2603\/6261\/files\/BAREMUM_BRALETTE1_1024x1024_13d617e4-0404-4830-896b-9cf5286ef7a8.webp?v=1715077877"},{"product_id":"bare-mum-recovery-shorts-1","title":"Bare Mum - Recovery Shorts","description":"\u003cp\u003eComfortable and supportive, our patented Postpartum Recovery Shorts are designed to hold you where you need it most, with a 4 panel support system and buttery soft 360Hold™ fabric. The moderate compression provides abdominal, pelvic floor, and back support, while the inner pocket offers easy access to heat \u0026amp; cold therapy to speed up your postpartum recovery. Streamline and practical, our Postpartum Recovery Shorts can be worn as an undergarment or on their own, with discrete hands-free side pockets.\u003c\/p\u003e\n\u003cdiv class=\"product-single__description rte\" itemprop=\"description\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-icons\"\u003e\n\u003cdiv class=\"icon-items\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0510\/6568\/4119\/files\/RECOVERYSHORTS_ICONS2.png?v=1698791363\" alt=\"icons\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bare Mum","offers":[{"title":"XS","offer_id":49361102373157,"sku":"","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":49361102405925,"sku":"","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":49361102438693,"sku":"","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":49361102471461,"sku":"","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":49361102504229,"sku":"","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":49361102536997,"sku":"","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2603\/6261\/files\/FullSizeRender_30bbaf5a-4f13-41dc-a482-01776888f10e.jpg?v=1720694392"},{"product_id":"the-leak-proof-milk-crop-its-milk-the-label","title":"The Leak Proof Crop - It's Milk The Label","description":"\u003cdiv class=\"product-info__block-item\" data-block-id=\"description\" data-block-type=\"description\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp\u003eThe comfort you’ve been dreaming of. This crop-style bra brings all the softness, support and natural performance of our leakproof maternity bra range in a fresh, straight-across cut. Crafted from breathable merino jersey, bamboo and cotton with gentle elastic and adjustable straps, it’s made to move with you - from slow mornings to side-lying feeds and everything in between. Designed for comfort, confidence, and those moments you want to be seen.\u003c\/p\u003e\n\u003cp\u003eThis style runs smaller than their other styles, so we recommend sizing up from your usual sizing. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-id=\"AVHVjNzlNSDRGVXJJb__custom_product_accordion_tabs_app_block_HWphrN-1\" data-block-type=\"@app\"\u003e\n\u003cdiv id=\"shopify-block-AVHVjNzlNSDRGVXJJb__custom_product_accordion_tabs_app_block_HWphrN\" class=\"shopify-block shopify-app-block container\"\u003e\n\u003cdiv id=\"vw-custom-product-tag-container\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"vw-custom-product-collections-tag-container\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-vw-product-tabs-1\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-vw-product-tabs-2\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-vw-product-tabs-3\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-vw-product-tabs-4\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"vw-product-description add-classes-to-html-element\"\u003e\n\u003cdiv class=\"vw-product-tab-styles\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"vw-product-accordion vw-product-tabs-desktop ui-accordion ui-widget ui-helper-reset\" role=\"tablist\"\u003e\n\u003cp data-title=\"Bundle \u0026amp; Save\" class=\"ui-accordion-header ui-state-default ui-corner-all ui-accordion-icons\" role=\"tab\" id=\"ui-id-1\" aria-controls=\"ui-id-2\" aria-selected=\"false\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"It's Milk The Label","offers":[{"title":"XS","offer_id":52491298963749,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":52491298996517,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":52491299029285,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":52491299062053,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":52491299094821,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":52491299127589,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":52491299160357,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2603\/6261\/files\/20251013_MILK_SH_15_1854_edit_2_jpg.webp?v=1780100041"},{"product_id":"the-leak-proof-bralette-its-milk-the-label","title":"The Leak Proof Milk Bralette - It's Milk The Label","description":"\u003cdiv class=\"product-info__block-item\" data-block-id=\"description\" data-block-type=\"description\"\u003e\n\u003cdiv class=\"prose\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-id=\"AVHVjNzlNSDRGVXJJb__custom_product_accordion_tabs_app_block_HWphrN-1\" data-block-type=\"@app\"\u003e\n\u003cdiv id=\"shopify-block-AVHVjNzlNSDRGVXJJb__custom_product_accordion_tabs_app_block_HWphrN\" class=\"shopify-block shopify-app-block container\"\u003e\n\u003cdiv class=\"vw-product-description add-classes-to-html-element\"\u003e\n\u003cdiv class=\"vw-product-tab-styles\"\u003e\u003cspan\u003eYour new favourite, easy-wearing daytime Leakproof Milk Bralette. A maternity bra staple engineered to keep you dry while you breastfeed, that provides subtle, wire-free support and comfort without fiddly front clips. It's the perfect nursing bra for under tank tops or thin strapped dresses, thoughtfully designed to transcend your breastfeeding era. Adjustable straps and base band allow for a more tailored fit, perfect for bodies in flux.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"vw-product-accordion vw-product-tabs-desktop ui-accordion ui-widget ui-helper-reset\" role=\"tablist\"\u003e\n\u003cp data-title=\"Bundle \u0026amp; Save\" class=\"ui-accordion-header ui-state-default ui-corner-all ui-accordion-icons\" role=\"tab\" id=\"ui-id-1\" aria-controls=\"ui-id-2\" aria-selected=\"false\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"It's Milk The Label","offers":[{"title":"XS \/ White","offer_id":52491299455269,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ Black","offer_id":52491307319589,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"XS \/ Cocoa","offer_id":52491307352357,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ Almond","offer_id":52491307385125,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":52491299488037,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Black","offer_id":52491307417893,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Cocoa","offer_id":52491307450661,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Almond","offer_id":52491307483429,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":52491299520805,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":52491307516197,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"M \/ Cocoa","offer_id":52491307548965,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"M \/ Almond","offer_id":52491307581733,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ White","offer_id":52491299553573,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Black","offer_id":52491307614501,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Cocoa","offer_id":52491307647269,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Almond","offer_id":52491307680037,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ White","offer_id":52491299586341,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ Black","offer_id":52491307712805,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Cocoa","offer_id":52491307745573,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Almond","offer_id":52491307778341,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"XXL \/ White","offer_id":52491299619109,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Black","offer_id":52491307811109,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Cocoa","offer_id":52491307843877,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Almond","offer_id":52491307876645,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ White","offer_id":52491299651877,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ Black","offer_id":52491307909413,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ Cocoa","offer_id":52491307942181,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ Almond","offer_id":52491307974949,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2603\/6261\/files\/Milk_Label_Leakproof_Milk_Bralette_in_white_-_front_view_jpg.webp?v=1780100784"},{"product_id":"the-leak-proof-essentials-milk-bra-its-milk-the-label-copy","title":"The Leak Proof Essentials Milk Bra - It's Milk The Label","description":"\u003cdiv class=\"product-info__block-item\" data-block-id=\"description\" data-block-type=\"description\"\u003e\n\u003cdiv class=\"prose\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-id=\"AVHVjNzlNSDRGVXJJb__custom_product_accordion_tabs_app_block_HWphrN-1\" data-block-type=\"@app\"\u003e\n\u003cdiv id=\"shopify-block-AVHVjNzlNSDRGVXJJb__custom_product_accordion_tabs_app_block_HWphrN\" class=\"shopify-block shopify-app-block container\"\u003e\n\u003cdiv class=\"vw-product-description add-classes-to-html-element\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eMeet your Essential Leakproof Milk Bra - Generation II\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's the O.G leakproof maternity bra that you loved, with added absorbency and extra flexibility for peace of mind for your fullest days. It's the Milk Essential, leveled up for breastfeeding mothers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEngineered to keep you dry and supported day or night. T\u003c\/span\u003e\u003cspan\u003ehe Essential Milk Bra provides comfort and breathability with generous leak protection. Moisture-wicking, antimicrobial Australian Merino wicks milk through to the highly absorbent, leakproof core. The ultimate nursing bra.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"It's Milk The Label","offers":[{"title":"XS \/ White","offer_id":52491309482277,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"XS \/ Black","offer_id":52491309515045,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ Cocoa","offer_id":52491309547813,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ Almond","offer_id":52491309580581,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":52491309613349,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Black","offer_id":52491309646117,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"S \/ Cocoa","offer_id":52491309678885,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Almond","offer_id":52491309711653,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":52491309744421,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":52491309777189,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Cocoa","offer_id":52491309809957,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"M \/ Almond","offer_id":52491309842725,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ White","offer_id":52491309875493,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Black","offer_id":52491309908261,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Cocoa","offer_id":52491309941029,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Almond","offer_id":52491309973797,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ White","offer_id":52491310006565,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Black","offer_id":52491310039333,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Cocoa","offer_id":52491310072101,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Almond","offer_id":52491310104869,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ White","offer_id":52491310137637,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Black","offer_id":52491310170405,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Cocoa","offer_id":52491310203173,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Almond","offer_id":52491310235941,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ White","offer_id":52491310268709,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ Black","offer_id":52491310301477,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ Cocoa","offer_id":52491310334245,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"3XL \/ Almond","offer_id":52491310367013,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/2603\/6261\/files\/20251013_MILK_SH_1_021_Web_jpg.webp?v=1780101916"},{"product_id":"the-leak-proof-essentials-milk-bra-its-milk-the-label-copy-1","title":"Sleep Shorts - It's Milk The Label","description":"\u003cp\u003e\u003cspan\u003eIt's time to give your partner back their boxers - the Sleep Short is here. 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